As Konseptiz Advertising Agency, we have done a lot of work on branding. We have enabled many brands to turn into a certain character. We wrote stories for them and carefully took their steps in the journey of creating an image. If you are on the way to branding, we will tell you the most important elements of this issue.

You can be a newly established or an old company that wants to become a brand. One of the most important tricks of branding is that your name accurately reflects both your business and your brand character. Afterwards, it is necessary to determine a character for the company that is on the way to branding, in fact, to personalize the brand in a sense. Is the voice he uses to potential customers, customers, suppliers or even employees a female or male voice? Does he use a serious tone or a more friendly tone? Is it prescriptive or can it stretch boundaries? How does his education, age and character reflect on us? The answer to all these is determined by the message you want to give, the position you want to be and the characteristics of your target audience. Therefore, the firm first asks itself the questions "who am I" and "who do I want to be".

After determining the personality and character of the brand, the steps to be followed are calculated. What does the character you create, how does he act, come into play in this process. Individual strategies can be applied to each person your company communicates with. In fact, these strategies vary according to the communication channel used. Correct use of the created logo colors, regular and continuous sharing and communication in every medium, real campaigns representing the brand and social responsibility projects are very important.

Why should we brand?

It offers the opportunity to know yourself as a business and achieve your goals.
It allows to distinguish a product or service from your competitors.
Your product, service or cooperation leaves a mark on your target audience and creates satisfaction.
It is the bridge in establishing loyalty between customers, employees and suppliers and the brand.
It plays an active role in trust and respect for the business.
It plays a key role in gaining a place in the market and sector.


As Konseptiz Advertising Agency, we care about the branding process of companies, and we think that each brand creates added value in many areas, primarily for itself. We handle your company professionally and manage all communication processes with our expert teammates. Konseptiz Advertising Agency is with you in all your branding processes with logo and corporate identity creation, strategy determination, website construction, social media management, SEO management, public relations and social responsibility campaigns.